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Grape-Juice Wine Club Membership

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Virtual Wine: wine tasting online, tips, advice and wine store
grape-juice offers a fresh approach to fine wine. Members make one convenient payment each month and enjoy the pleasures and potential rewards of fine wine ownership. grape-juice takes care of the wine selection and full administrative burden. Being completely independent allows grape-juice to focus on quality and value. Key benefits to members include:
  • Thorough research of best value, high quality wines (within certain parameters)
  • Prices compared across numerous reputable UK merchants ensuring wine is sourced at among lowest prices available
  • Members benefiting from bulk purchase discounts
  • Wine stored at leading facilities to optimise maturing potential
  • Advice on development of wine
  • All administration handled by grape-juice
  • Ability to consult grape-juice at any time via e-mail
  • Wines having potential to increase in value

grape-juice is fully committed to bringing the atmosphere, enjoyment and rewards of wine society membership through updates on wines bought, wine related discussions (eg matching food and wine) and developments in the wine world.

The wine side
Wines purchased will be selected for their quality, ageing potential and value for money taking into account opinions of independent wine experts, the press and selected leading UK merchants. There will be a focus on classed growth/equivalent wines which grape-juice believes offer very good value. Such wines also retain the potential to increase in value.

Around 80% of wine bought will be French (primarily Bordeaux and Burgundy) the remainder from around the world. Typical cost per bottle will be £15-30 in bond.
grape-juice
has the flexibility only to buy wine from regions in good vintages. Over a relatively short period of time members will build up a balanced fine wine collection with potential for value appreciation. Wine bought belongs to the member and once shipped from the producer and in storage, will be labelled with the individual member's name.

Typically grape-juice will buy wine on first release through the UK merchants offering the most competitive prices. Once shipped to the UK, wine is stored in leading specialist wine storage facilities in a temperature and humidity controlled environment, protected from UV light and vibration. This optimises the maturing potential, and future value of the wine. Members benefit from reduced costs through the wine being bought and stored in bulk.


Members will receive regular updates on the progress of the wines bought, comments from experts, press and merchants, and advice on when to drink and with what.

As the wine approaches maturity individual members can choose to take delivery of the wine or ask grape-juice to sell it for them. Wine will be sold via established channels (eg brokers, auctions, restaurants) or to other members. Net proceeds will be sent to the selling member directly or credited to their account.


The practical side

Each month each member contributes £120, or a multiple thereof (eg £240, £360) for wine, and towards storage VAT/duty and delivery. Around 90% of net contributions is expected to be spent on wine, the remainder going towards other costs. Approximately every quarter grape-juice will purchase wine for those members with sufficient funds in their account.

All member money will be held in a specific client bank account separate from company funds. All member wine will be clearly labelled and stored separately from company wine. grape-juice's internal systems will keep full records of the money and wine attributable to each individual member and members will be sent regular account statements showing how their funds have been used, and a closing balance of both cash and wine held.
grape-juice handles all administration relating to the wine, minimising the time and effort required by members and reducing the risk of potentially expensive mistakes.

Costs
grape-juice charges a joining fee of £100, and thereafter 15% of the monthly amount paid by the member. A standard £25 charge per case is made for wine sold or taken out of storage subject to a maximum charge per instruction of £75.

As wine is stored in bond additional costs are incurred when the wine is taken out of bond, such as VAT/duty, storage, insurance and delivery. Around 10% of monthly payments are set aside to cover such additional costs and members pay the same rate paid by grape-juice. Members also benefit from any bulk discounts and favourable terms negotiated by grape-juice.

Biography of the founder
Actively involved in various wine societies and buying and producing wine since 1991, James Booth has significant experience of fine wine. As co-founder of and principal wine buyer for the SS Wine Society, a highly successful private wine society, he has been involved in the purchase and administration of fine wine since 1996. A graduate of the University of Nottingham with a degree in French with management James spent much of 1993/94 in Burgundy, working closely with Jean-Marc Brocard in Chablis on the preparation and vinification of the 1993 vintage. He has also worked for a number of merchant banks both in London and South Africa.


Examples of recent SS Wine Society purchases include: Chateau Gruaud Larose 2000, (currently selling for approximately double the amount paid); Chateau Figeac 1998, (recently rated by wine collectors and journalists as the best example ever for this wine); Chateau Lafaurie Peyraguey 2001, (one of the best value Sauternes in a great vintage); D'Angerville Volnay 1er Cru Clos de Ducs 2000 (described by a leading Burgundy expert as a fine, voluptuous wine with lovely fruit from an honourable vintage); Chateau Mouton Rothschild 1993, an historically interesting wine (pictured) as the label, designed by Balthus, featured a nude girl and was banned from sale in the US. An alternative blank label was used for the US market.

Becoming a member
Application forms are available on the website, www.grape-juice.com, and should be printed, completed in full and returned to grape-juice limited, PO Box 49166 London SW19 3YS. New members are accepted at any time, although wine will only be bought on their behalf once sufficient funds are in their account. The first monthly payments will be made on 1 October 2002, with the first wine expected to be purchased in December 2002. For more information contact us via e-mail at info@grape-juice.com.

Frequently asked questions:

What is meant by en-primeur?
This term refers to wine bought before it is bottled, whilst still at the producer. Wines bought en-primeur or on first release can represent a good way of buying high quality wine at an attractive price. The wine is typically bottled and shipped between 6-24 months after purchase. Wine will only be bought en-primeur where grape-juice believes this offers good value.

What is meant by in bond?
In bond refers to wine being kept in bonded storage, whereby no VAT or duty is paid until the wine is taken out of the bonded storage. This offers a cash flow advantage. Currently wine sold in bond does not incur any VAT or duty for the seller. When wine is withdrawn from bond VAT is paid on the original purchase price, and duty is paid at the prevailing rate (currently £14 per case of 12 for still non-fortified wine)

Do I have a choice of the wines bought?
A key part of the grape-juice offering is that grape-juice makes all wine buying decisions on your behalf within certain parameters (approximately £15-£30 per bottle in bond, 40% Bordeaux, 40% Burgundy and 20% Other). This minimises the time and effort required by members in building a fine wine collection, and makes fine wine accessible to those without any prior wine knowledge.

How is wine chosen?
Wine is selected on the basis of quality and value for money such that it will provide excellent drinking with the potential to increase in value. grape-juice also aims to create a well balanced wine collection on behalf of members over the medium term.

Why allow grape-juice to buy wine rather than cellar plans of established merchants?
A feature of the wine market is that prices for the same wine often vary between merchants. grape-juice has significant experience in this market and has contacts with a number of the best value, established merchants. Being totally independent, grape-juice can select the best wines and buy them at attractive prices, without any obligation to buy certain wines to secure allocations of other wines. Members also enjoy the benefit of any bulk discounts, with wine often being bought at below list price.

Who owns the wine bought by grape-juice?
Wine is owned at all times by the individual member. Once shipped and in storage, each individual case of wine is labelled with the name of the member to whom it belongs.

Is the wine predominantly for consumption or investment?
grape-juice believes that wine is for drinking, however fine wine also has the potential to increase in value as it matures. The decision of whether to sell or keep the wine is entirely with the individual member. If the wine goes up in value, the member can either sell the wine or drink it in the knowledge that it cost them less than they would have to pay for it at the time of drinking. In any event the member will have some high quality wine.

When can I expect my wine to be ready for drinking or sale?
This depends on the wine in question. White Burgundy for example may be ready for drinking when it is 2-3 years old, whereas red Bordeaux may be approaching maturity in 7-12 years. Members will be informed regularly on the development of their wine.

Why is there such a focus on French wine?
grape-juice believes that carefully selected French wines provide excellent value for money. In addition the market for French wine is the most established and well developed. This combination of quality and track record means that French wine is the most suitable for buying on first release with the potential to increase in value. However grape-juice will buy wines form other regions provided they meet the strict quality criteria.

Where is member wine stored?
Wine will be stored in leading UK storage facilities to optimise its maturing potential. Cellars will provide a stable environment in terms of temperature and humidity, offering protection from UV light and vibration. This maximises the future value of the wine. Currently grape-juice intends to use Octavian for its storage. Members benefit from bulk storage rates. All wine is stored separately from grape-juice limited wine. Members will receive regular statements of wine held.

Where is member money kept?
Member money is held in a separate client bank account, and individual records are kept of all payments to and from each member. Members will receive regular statements of their account.

Am I restricted to £120 per month?
Members can pay a minimum of £120 per month or a multiple thereof. If for example you would like 2 cases of each wine bought, you should contribute £240 per month.

How will I know what wine has been bought and what it is worth?
Members will be updated regularly on wines bought and as the wine approaches maturity, indicative market values (based on auction/list prices) will be provided. This information is also expected to be available on the website www.grape-juice.com.

Can you suggest any ways of making the service cheaper?
The service offers very good value for money, and is an excellent way to buy fine wine (an expensive but rewarding world). One suggestion is for 2 or 3 friends to join together, as long as grape-juice deals with just one nominated person and receives a single payment.

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